In 2017, a Turkish chef, with his flair for seasoning, was a viral sensation known as Salt Bae. Copious other social media users followed suit and posted photographs of themselves pretending to sleep with a variety of bae -related captions.įurther boosting the prominence of bae was musical artist Pharrell’s 2014 track “Come Get It Bae,” which features the lyrics: “Come get it bae / You wanna ride it, my motorcycle.” By 2014, mainstream media and corporate culture had picked up on bae to the extent that a Twitter account, formed to mock commercial efforts perceived to be capitalizing on youth slang like bae. It appears to be a Black English shortening or pronunciation of babe or baby as terms of endearment, though a popular folk etymology spread in the early 2010s claiming bae is a backronym for before anyone else.īae skyrocketed in 2012 when tweeter posted an image of herself pretending to be asleep, captioned “Females Be Like ‘Bae Caught Me Slipping’,” imagining one’s bae fondly taking a picture of them sleeping. Bae is first recorded in the early 2000s, appearing in hip-hop lyrics around 2005 before spreading into mainstream slang in the 2010s.
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